Lead a Successful Digital Transformation


Ninety-one percent of organizations are pursuing digitization, yet only 40 percent are successfully achieving it.

In this ebook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys.

You’ll learn:

  • How customer-centered digitization can become a competitive advantage
  • Which emerging technologies are helpful, and which are just hype
  • Navigating change through every level of your organization, from individual contributors to top leadership


Lora Dennis, Senior Vice President of Digital Media, NBCUniversal Owned Television Stations

Lora Dennis is Senior Vice President of Digital Media for NBCUniversal Owned Television Stations, the division of NBCUniversal that includes 42 NBC and Telemundo stations, a regional news network and their associated websites and digital platforms, 2 national multicast networks, as well as LX, a new TV and streaming network designed for Gen Z and millennial audiences. A broadcast veteran with more than 25 years of local news experience, in her role, Dennis spearheads the editorial, design and product development strategy, audience development, marketing coordination and business operations for all station and local networks’ websites, mobile apps, social and distributed platforms. She also oversees the division’s digital news team which supports the NBC-owned stations and regional news network, and a product development team that is charged with building and maintaining all local stations’ digital products.

Dennis is a recipient of the Alfred I. du Pont Silver Baton Award, American Women in Radio and Television Gracie Award, and 2015 Cynopsis “Top Women in Digital” Award. She earned a bachelor’s degree in Journalism from the Medill School of Journalism at Northwestern University. She resides in Westchester County, New York with her husband and daughter.

Jonathan Rivers, Chief Technology Officer, Fortune Magazine

Jonathan Rivers is an evangelist of customer-centric design with over 15 years building digital content, advertising and video technology. Prior to joining Fortune as their first Chief Technology Officer, he was CTO at 3Pillar Global, a product development services company where he lead their global product, design and engineering groups. Jonathan has also served as the Interim CTO at Telegraph Media Group where he oversaw the launch of Telegraph Travel, their successful eCommerce platform. As Sr. Director of Web Operations and Customer Support at PBS, Jonathan helped transform PBS into a digital leader building out their DevOps teams and Cloud Infrastructure platform. Earlier in his career, Rivers was Executive Vice President of AdJuggler, a digital ad-serving platform.

Nancy Cassutt, Managing Director, News, Marketplace (American Public Media)

Nancy Cassutt is a media executive with extensive experience in journalism and newsroom leadership. She was on the front lines helping transform newsrooms across the country as the digital age changed the media landscape. Currently, Nancy is the Managing Director of News for Marketplace, a non-profit business and economic news organization on a mission to raise the economic intelligence of the country.

Cassutt’s extensive journalism career includes work in reporting, editing, and managing in television, radio and online. She is known for leading change as technology and disruptions in the news economy have altered every aspect of the journalism business.

Scott Morris, Senior Vice President of Technology and Innovation, Nexstar Media Group, Inc.

Scott Morris is a seasoned, cross-functional executive with a passion for growing businesses and solving complex challenges by bringing together people, technology, strategy, innovation, and process to drive growth, efficiency, and customer satisfaction. Successful track record as a digital transformation agent with executive roles across industries with a focus on content management and syndication, video solutions, system architecture, UX/CX, full lifecycle SDLC, and digital security, data privacy, and strategies.

Scott is part of the Nexstar Digital leadership team with a mission to grow audience and revenue through better products, content strategy, and Audience & Business Intelligence that support the needs of product, content, and revenue.

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