How Salesforce Is Transforming Content Marketing


Salesforce understands the essential relationship between content and business growth.

That’s why the world’s #1 CRM is elevating the role of content across its entire marketing ecosystem.

They even created a new position to lead the transformation: Hayley Nelson is Salesforce’s first-ever Vice President of Content Marketing.

In this webinar, go behind the scenes with Hayley and Nick Gernert, CEO of WordPress VIP, to learn how Hayley is helping Salesforce create content that drives business growth across an organization of 40,000 people—including the tools she’s using to get the job done.


Hayley Nelson, VP of Content Marketing, Salesforce

As the first VP of Content Marketing at Salesforce, Hayley oversees content strategy and operations, social media, video, podcasting and web publishing for the global marketing team. Previously Hayley lead content strategy at Airbnb, where she implemented a “newsroom” approach to social media and spearheaded experimentation with podcasts, magazine and film. Over her 20+ year career Hayley has held marketing and product development roles at The New York Times, Wired Magazine, and CNET focused on leading change (digital transformation). Her expertise is in leveraging technology and content to engage customers and build communities. Hayley is a passionate mentor and advisor to startup founders and CEOs.

Nick Gernert, CEO, WordPress VIP

With more than two decades working across the open web, Nick leads the enterprise WordPress business known as WordPress VIP, where he is responsible for the overall business strategy behind enabling the world’s most demanding businesses to drive results through digital customer experiences.

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